James Oviatt embarked on his retail journey in 1911 by partnering with Frank Alexander to establish what would later become Los Angeles' foremost high-end clothing store: Alexander and Oviatt. 

Oviatt's extensive travels enabled him to procure premium fabrics and keep up with global fashion trends, thus elevating the haberdashery's reputation for its superior quality and diverse product selection.

During one of his voyages, Oviatt found inspiration in René Lalique’s 1925 Parisian Exhibition. This inspiration fueled his vision for an art deco building and penthouse, which he affectionately termed "The Castle of Our Dreams" where, he and his wife resided until his passing in 1975.

This architectural marvel eventually became known as Downtown LA's pioneering Art Deco skyscraper, now revered as the Oviatt Building, a significant historical landmark and designated Los Angeles Historic-Cultural Monument.

Nowadays

The Oviatt Building continues to captivate visitors with its timeless allure, distinguished façade, and opulent interiors. Its architecture, adorned with intricate geometric motifs and meticulous detailing, stands as a testament to James Oviatt's enduring vision.

Presently, the Oviatt is downtown Los Angeles' premier venue for weddings and events, providing the perfect atmosphere for all memorable celebrations. It’s timeless appeal continues to enchant visitors, crafting cherished memories for all who enter its doors and invite you to experience that scheduling a tour.

Explore our website and discover how you can host your next event in this historic landmark. Allow the Oviatt Building to serve as the enchanting backdrop of your next celebration.